Program Design

The HKUST MSBA program aims to meet the increasing demand for business analytics professionals. It provides students with strong knowledge of business analytics by bringing together a wide range of knowledge in applied statistics, information management, optimization, and modelling.

The program focuses on teaching students how to make good use of information and business analytics knowledge for building data-driven strategies, enhancing performance and facilitating evidence-based discussion for problem solving. It develops students’ business analytics competency and hands-on experience in solving real business problems in various areas such as finance, marketing, healthcare, etc.

Our expectation is that graduates from the program are able to integrate cross-disciplinary knowledge with analytics to manage complex data structures in a business environment; analyze real business problems using various business analytics tools and play leading roles in successful business strategy execution using analytics.